Partnership Announcement: WITCH and Bfactory
We are thrilled to announce an exciting new partnership between WITCH and Bfactory. Bfactory, in collaboration with YG Entertainment, has been pioneering the ‘K-pop Community Commerce’ global platform. By merging Bfactory’s robust offline-focused commerce and fandom ecosystem with WITCH’s advanced digital commerce and fandom ecosystem, we aim to create a groundbreaking Web3 ecosystem.
About Bfactory: Bfactory is committed to transforming the K-pop fan experience by allowing fans to actively participate in creating, showcasing, and selling their own merchandise. This innovative approach enhances fan engagement and offers unique collaborative opportunities with artists. Supported by strategic investments from YG Entertainment and Naver Content Fund, Bfactory has successfully launched K-pop community commerce platforms and plans to expand globally, starting with a launch in South Korea.
Our Collaboration: This partnership will leverage the strengths of both companies to develop a comprehensive, immersive platform that bridges the gap between physical and digital experiences. Fans will benefit from an integrated ecosystem where they can enjoy new forms of interaction, commerce, and content creation. By combining our digital expertise with Bfactory’s offline strengths, we are poised to offer a seamless and enriched fan experience.
Stay tuned as we embark on this exciting journey to revolutionize the K-pop and digital commerce landscapes. Together, WITCH and Bfactory are committed to providing unparalleled experiences for fans worldwide.
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